Clorox Air Freshener

Client: Clorox

This was a really fun job that went very smoothly. We were given a ton of scientific references from which we could design the look of the germs and odor molecules and the way the Clorox formula would interact with the desired bacteria.

As we were working within heavy budgetary constraints, we decided to do the animation in 2D with a 3D feel, so we could get the motion right within the project parameters.

Director / VFX supervisor:
James Bennett

Art Director:
Mark Holmes

Producer:
Angel Schauf

Animation:
James Bennett

Post Effects:
Nick Reynolds

Objective:

Produce a 10 Second insert to demonstrate how the Clorox spray works at the microscopic level.

Audience:

Consumers who want to know how the product works.

Production:

Shomen Productions was responsible for the design, animation, and post-production.

Challenges:

Creating a scientific reaction in such a way that it makes sense for the everyday consumer. Weโ€™re animators, not scientists.

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