This was another fun, high-end project with a tight timeline. Ralph Lauren needed an elegant way to showcase iconic New York landmarks at Christmas, so we pitched the ‘story-book pop-up’ idea as a creative and cost-effective solution. They loved it!

So, we assembled the team, and from pitch to delivery took only six weeks to design, create, and animate five distinct NY locations.

The toughest part about the project was containing a potentially expansive idea within a very tight timeline and budget.